About Us

PARADOX was created from a simple realisation: Hockey, like life, is full of paradoxes. It’s fast and slow, intense and fun, individual and team-driven. With this in mind, PARADOX was created to celebrate the balance between competing elements.

We believe the game should be taken seriously but also enjoyed fully, and our products reflect that duality for the desire to win but the reality it makes no difference if you do or you don’t….. From bold colours and innovative designs to high-performance gear, PARADOX is here to help players express themselves on the field while having fun with the game they love.

We’re working hard at welcoming all players, regardless of background or skill level, into a community that celebrates diversity.

Our vision is to embrace both the competitive and playful sides of sport.